Nickelodeon and Royal Caribbean International Team Up to Create the Nickelodeon Family Cruise with Royal Caribbean; Exciting Ports of Call Include Cozumel, Grand Cayman, Jamaica, and Royal Caribbean’s Private Beach Destination
NEW YORK – Jan. 28, 2008 – Nickelodeon, a unit of MTV Networks, a division of Viacom International, Inc. (NYSE: VIA B), and Royal Caribbean International, a cruise line owned and operated by Royal Caribbean Cruises Ltd. (NYSE/OSX: RCL), announced a new agreement where the two will introduce the “Nickelodeon Family Cruise with Royal Caribbean.” The first-ever Nickelodeon cruise will set sail on August 10-17, 2008, departing out of Miami, Fla., on an exclusive, seven-day Nickelodeon family summer vacation.
Taking place on Royal Caribbean’s Freedom of the Seas, the largest ship in the cruise industry with a capacity of more than 4,000 passengers, the “Nickelodeon Family Cruise with Royal Caribbean” will match the family-friendly amenities of Freedom of the Seas with a packed schedule of Nickelodeon activities and entertainment. The cruise will visit four exotic Western `Caribbean destinations including: Cozumel, Mexico; George Town, Grand Cayman; Ocho Rios, Jamaica; and a special stop at Royal Caribbean’s private beach destination, Labadee, which will be Nickelodeon-themed.
“For the past few years, we’ve been witnessing the coming of age of Nickelodeon families and have been expanding our brand and business to meet their growing entertainment, recreational and vacation needs – from hotels, to theatrical shows, to theme parks,” said Cyma Zarghami, President, Nickelodeon/MTVN Kids and Family Group. “Taking to the seas with our first-ever family cruise with Royal Caribbean was the natural next step for us. Combined with the ground-breaking of our first Marriott Hotel and the opening of the biggest indoor theme park in the country at the Mall of America, Nickelodeon will be offering more family experiences this year than ever before.”
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